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Brandstrategy
Before a single frame, we find what makes you different. Then we turn it into a story people remember.
Brand strategy in Yerevan
Strategy first. Then the camera.
Most brands do not have a content problem. They have a clarity problem. They post every day, but nobody can say in one line who they are or why they matter.
Brand strategy fixes that. At Kleos Studio in Yerevan, we study your market, your rivals and the people you sell to. Then we write your positioning, your story and your voice, so every post, every video and every ad says the same thing.
Because the same crew also shoots, posts and runs your ads, the strategy does not sit in a PDF. It shows up on your feed.
Good for
- New brands before launch
- Brands that grew and lost their voice
- Businesses entering a new market
- Teams that need one clear brief
Sounds familiar?
Turn a card to see how strategy fixes it.
What's inside
4 services under brand strategy. Take one, or take them all.
Brand strategy & positioning
We find the place in the market only you can own. One clear line on who you are and who you are for.
What you get
- Positioning statement
- Target audience profiles
- Key messages
- Brand promise
Competitor & market research
We study your rivals, your buyers and their feeds. You see what works, what is missing and where you can win.
What you get
- Competitor map
- Audience insights
- Content audit of your rivals
- Gaps you can own
Brand storytelling
Your story in plain words. The why, the voice and the few lines every post comes back to.
What you get
- Brand story
- Tone of voice guide
- Taglines and key lines
- Bio and about texts
Creative direction
The look and feel of every shoot and every post. So your brand looks like one brand, everywhere.
What you get
- Moodboards
- Visual rules for shoots
- Color and type direction
- Shot lists for campaigns
Not sure where your brand stands?
The first talk is free. We listen, then tell you what we would do first.
What you get
At the end you hold one clear brand guide. Your team, your designers and our crew all work from it.
Get your brand guideYour brand
- 01Who you are, in one line
- 02Who you are for
- 03What you promise
- 04How you sound
- 05How you look
- 06What you post, and why
- 01
Listen
A long talk about your brand, your goals and the people you sell to.
- 02
Research
Your market, your rivals and your audience. What they post and what they miss.
- 03
Write
Positioning, story and voice. Short enough to remember.
- 04
Hand over
A clear brand guide your team and ours can use every day.
What is brand strategy?
It is the plan behind your brand: who you are for, what makes you different and how you talk about it. It guides every post, video and ad you make.
Do I need a brand strategy if I already have a logo?
Yes. A logo is how you look. A strategy is what you say and why people should care. Many brands with a good logo still need a clear story.
How long does it take?
It depends on the size of your brand and how much research you need. After the first talk, we give you a clear plan and timeline.
Can you also make the content after the strategy?
Yes. That is what makes Kleos different. The same crew plans, shoots, posts and runs the ads, so the strategy shows up in real content.
Is the first consultation free?
Yes. The first talk is free. Leave your email and we will contact you to set it up.
Let's make you
unforgettable.
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